Abaixo resumo da conferência de Graham Harman
Despite widespread name recognition, Marshall McLuhan continues to be underrated as a serious intellectual figure. This lecture makes the case for McLuhan as pivotal in the humanities, showing that his strongest insights anticipate and even outstrip many of the sharpest insights of the most recent European philosophies. My focus will be on the “tetrad” structure presented in the posthumous Laws of Media, co-authored by McLuhan with his son Eric. Of special interest are the mechanisms by which an overheated medium reverses into its opposite, and the parallel methods by which “artists” (McLuhan’s term) are able to reverse clichés into archetypes. I maintain that McLuhan’s insights into these processes are not just flashy cultural observations, but shed much light on the workings of reality as a whole.